The Administration

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Justin

CEO & Founder


Justin grew up around pools his whole childhood. Justin wanted to be a lifeguard during his summers when he was as young as seven years old. Justin got the opportunity at 12 years old, when he was an LIT learning as an apprentice everything he could about becoming a lifeguard. Justin breaks and makes records. He refuses to be simple. Justin has over 14 years of Aquatic Management experience and experience in Human Resources. Even more so, Justin continues to evolve Certifications For Life Inc. to new heights as a Top American Red Cross Training provider for the last 3 years in a row since the award’s inception in 2018. Justin has not only won awards as a top emergency training school, but he has won other awards in education and community service. In 2015 and 2016, Justin obtained awards for “Best small business for Education. In 2017 Justin won a Presidential award for Education and Community Service. , by leading over 40+ teachers using a  FAST grant where he provided  building wide academic support in mathematics, English language arts, and social-emotional learning to help the students and their families. Justin is a visionary leader who participates in many communities advocating for safety,  drowning prevention, self-care, communication, risk management,  the importance of education in reading, math, and science, business development, etc. Justin is a member of the following professional groups:

NJEA

RRCNA

East Brunswick Regional Chamber Of Chamber of Commerce

Creator/Administrator of CPR and Lifeguard Training Instructor/Instructor Trainer Chamber Network (500+ instructors/instructor trainers around the world)

Human Resources Professionals

NRPA Aquatics Member

PHTA (Pool and Hot Tub Alliance Member)

When Justin is not working or teaching, he loves to play with his dog, play board games, a big fan of the WWE, enjoys watching TV shows such as the Chicago Series/Law and Order SVU series, spending time with his friends and family, and hiking. 

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Will

Director of Operations


Will has been with the company since it’s birth. Will is an Instructor Trainer in his own right, oversees all of our Instructor Trainers, our website, scheduling database, and everything IT based to make sure our customers have the smoothest experience with our registration and communication. Will brings humor that does not go unnoticed and the customers flock and beg to be in his training classes due to the comfort he provides. 

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Tashaya

Director of Human Resources/Customer Support


Tashaya has over 18 years of Customer Support experience working for the State  of NJ.  Tashaya is amazing working with our clients and staff, that two years ago she was promoted to Director of Human Resources. Tashaya works closely with every team member to ensure that Certifications For Life is compliant with all of the laws. She also ensures that our work environment is warm, welcoming, and safe. 

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Rob

Director of Professional Development & Instructor Training


Rob has been with Certifications For Life for over 5 years. He teaches lifeguard training, CPR/AED/ first aid training and many other courses. Rob provides rigorous training where our course participants feel confident and prepared! 

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Bernadette

Social Media Manager


Bernadette is the woman behind our amazing social media content on all of our social media platforms. She is also the woman behind our amazing monthly newsletters. Bernadette is up on all of the trends to make businesses successful. Bernadette runs her own Social Media business  helping many small businesses all over the world. We are so fortunate to have her on our team. 

Lifeguarding Instructor Trainers

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Felicia

Felicia

Felicia

Felicia has over 14 years of Aquatic Management and Human Resources Management in the commercial pool industry. A fun fact, Felicia got trained to be a lifeguard instructor in the very same class that Justin did at Rutgers University. Felicia is currently studying to become a nurse. You will see Felicia at many of our instructor/instructor review classes.

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Laurian

Felicia

Felicia

The proud owner of Safety Solved, LLC. Laurian is an innovator and a leader in the American Red Cross Training Industry. Laurian was chosen to teach many of the instructor level courses. Every participant that has come to our instructor academies raves about her teaching, guidance, and passion regarding American Red Cross Training. We are so honored to have Laurian fly all the way from Colorado to teach. 

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Will

Samantha

Samantha

Will has been with the company since it’s birth. Will is an Instructor Trainer in his own right, oversees all of our Instructor Trainers, our website, scheduling database, and everything IT based to make sure our customers have the smoothest experience with our registration and communication. Will brings humor that does not go unnoticed and the customers flock and beg to be in his training classes due to the comfort he provides. 

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Samantha

Samantha

Samantha

Samantha has been an instructor for over a decade. Not only has she trained hundreds of lifeguards, she has over a decade of staff management experience with the most elite commercial pool companies in NJ, PA, DE, NY, and MD. When she is not training teams and lifeguards, she is spending time with her husband and her two children. We are honored to have Samantha a part of our team.

Lifeguarding Instructors

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Lauren

Annalise

Lauren

Lauren is graduating TCNJ in two years with a Masters in Special Education and Elementary Education. She is new to teaching Lifeguard Training Courses, but has been a lifeguard all her life. Lauren is also an Assistant Aquatics Supervisor overseeing staffing and the Learn to Swim Program at a local day camp in central NJ. She loves working with kids and with the teens.

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Josh

Annalise

Lauren

Senior Instructor

Josh has over 4 years of Teaching Experience and teaches all of our classes. Josh was hand chosen by Justin to become a trainer after being one of Justin's lifeguards for many years. Josh has a way of connecting with his students and making the training fun. Due to his hard work and experience, Josh is a Senior Instructor. 

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Annalise

Annalise

Annalise

Annalise has a couple years of teaching experience. Annalise is a competitive swimmer in college where she attends Rowan University. She is studying Accounting. Annalise has been a lifeguard for many years where she guarded for some of the top commercial  pool companies in NJ. Justin chose Annalise after seeing a video of her competing in one of her swim meets. Annalise is a power house and does a great job at making skills look easy. She also provides extra attention to detail which goes a long way in getting to know our course participants. 

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Jacob

Jacob

Annalise

Jacob has an amazing background. He is an EMT and an Instructor. Jacob was chosen to be an instructor after taking classes with Certifications For Life for so many years. Jacob provides clear instruction and models skills to perfection. Before becoming an instructor, Jacob was a lifeguard for many years guarding at one of the elite day camps in central NJ. 

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Ilana

Jacob

Ilana

Ilana's smile is contagious. She is also full of life and positive energy. You can always find a way to laugh and have fun with her in your training classes. Ilana brings years of lifeguard training, and assistant swim instruction management at one of the most elite day camps in NJ. Like many others, Ilana has taken our lifeguard training classes where she excelled. There is no one any better.

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Zoe

Jacob

Ilana

Zoe joined the Certifications For Life Inc. family in February 2019 when she attended our Aquatics Conference in our Lifeguard Instructor Training course. Zoe was the youngest candidate in her training class, but made a formidable impression on the administration team. Zoe grew up in camping. She was a lifeguard and swim instructor at Lakeview Day Camp. In addition to having lifeguard experience, she is also a certified EMT. Zoe joined the instructor training team in March 2020. She is graduating North Brunswick HS, and is looking forward to attending Drexel University in the fall as a nursing student. Zoe’s touch and passion  regarding quality training will meet the needs of our students. We are excited to have Zoe join our team and train our future lifeguards and students who take our CPR/AED/First aid classes.

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Evan

Evan

Evan

Evan is another team member who grew up in camping and has enjoyed being in and around pools. Evan is a certified Lifeguard Training Instructor, BLS CPR/AED/ First Aid Instructor, CPR/AED/ First Aid instructor, and Babysitter's Training Instructor. Evan has over seven years of lifeguard experience and many years of experience training lifeguards. Evan recently graduated from Montclair State University with a major in Psychology and a minor in Jewish American studies. Evan is an asset to the team where his experiences will allow our students in our emergency training school to be successful. 

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Jeff

Evan

Evan

Jeff joins our team of instructors with over 20 + years of aquatic experience. Jeff has been training lifeguards since the 1990’s. He also is an aquatic director at a local facility where he teaches swimming. He is currently an ASCA/ USMS Level 3 Masters Swim Coach. Besides being a certified lifeguard training instructor, he is also certified to teach BLS CPR/AED/First Aid, CPR/AED/ First Aid training courses, and Babysitters Training courses. As one can see, Jeff brings experience to our training school where he will be able to relate to our students no matter their background. 

First Aid/CPR Instructors

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Ethan